The desire for overnight success has created an avenue for scammers to prey on those who believe they can take a shortcut to becoming successful. Because we have grown so greedy and desperate, several bogus companies have emerged, promising us overnight success. While most of their offers may seem like a good deal, beware of those companies, especially those using Multi-level marketing (MLM) or pyramid selling. An MLM company uses a marketing strategy in which the sales force is compensated not only for sales they personally generate, but also for the sales of the other salespeople that they recruit. This recruited sales force is referred to as the participant's "downline", and can provide multiple levels of compensation. Most commonly, the salespeople are expected to sell products directly to consumers by means of relationship referrals and word of mouth marketing.
If this concept seems familiar, then you probably have come across a friend, family member or community leader in recent time that has sold you or tried to sell you such an elaborate business concept. Such practice is becoming very prevalent in our community as several community leaders, including pastors, can be seen openly selling these so called lucrative investments either out of ignorance or the desire for immediate success. Whatever the motivation behind individuals investing and encouraging others to invest in businesses that has all the warning sign of a pyramid scheme, is still incomprehensible. When the true behind these schemes starts to unravel, it is going to take a huge toil on the community as most people are now going into their 401k and other retirement funds to fund these schemes.